Negative space has a huge impact on composition and how your work is received visually. This is a highly effective way to add appeal to your designs. They enjoy feeling like they are privy to inside information, so when they see a creative use of negative space within logo or design, it sticks out in their mind. People, by nature, like to feel included and informed. A creative negative space design is more rewarding for the viewer they get a feeling of inclusion because they figured out a subtle hidden message or image. A healthy balance between great negative space and intrigue will entice the viewer to spend extra time looking at your design.ĭesigns with negative space are usually very simple, but the viewer can tell that there is more to the piece. The key factor is that they don’t have to work too hard. When someone looks at a piece designed with well-composed negative space, the viewer can effortlessly evaluate and appreciate the design. Playing with negative space and leveraging it to your advantage is an excellent way to gain a lot of attention for a design piece. This is much easier that trying to process the entire design and all of its parts at once. Instead, elements are broken down into sections, making them easier to process the information in discrete chunks. Design elements don’t visually melt into a single large blob. Giving your subject and other objects plenty of negative space gives them much more definition. The majority of people don’t like it when designs are too crowded. In layman’s terms, it is the breathing room around the subject that determines how appealing it looks. Negative space is the empty or open space around an object that defines it. Have you ever looked at a design, realizing that you liked it or didn’t like it, but you weren’t sure why? What about it did you like? What didn’t you like? Could you put your finger on it? Most likely, the reason that you liked it or didn’t like it was because of the amount of negative space it has.
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